Creating opportunities for guests to make use of TikTok while out adventuring is a savvy move to attract, engage with and delight your visitors. The beauty of TikTok is its ability to reach multiple demographics on a massive scale with each post acting as an opportunity to share, connect and inspire.Īs a tour operator, you see first hand how much people love to document their travel experiences with photo and video. Videos will have an increased chance of being seen by more viewers by using location-specific hashtags alongside your company name and the activities your business offers. The home feed works by integrating new and popular content as you refresh. Rising to fame during quarantine, TikTok started attracting travel-hungry millennials beyond the digital-savvy Generation Z group.Īuthentic, story-driven content is key on this visual platform, making it ideal for tour and activity operators. So, if you’re a travel brand in the business of attracting people from all over the world, this is a pretty amazing virtual space to be in.Īs one of the leading social sharing apps, TikTok keeps on growing. Videos are limited to a maximum of 60 seconds. With in-app editing, digestible videos and a high-reach potential, it’s worth a second look.īuilt upon sharing short-form content, TikTok videos can be divided into two segments – edu-tainment and informational.Ī quick snapshot of TikTok’s statistics: the platform has 800(!) million active users with a primary demographic of 16-39-year-olds.
TikTok is a short-form video app designed to ‘inspire creativity and bring joy,’ featuring personalized content tailored to individuals - meaning no two feeds are the same. But, before you write it off, I’ll share why it’s worth your time as a tour operator to create TikTok tours.
Another app? It’s one more thing to add to your social media marketing strategy for tourism.
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